It may have started with casual Friday, but many of our corporate clients have decided that dressing for success in the workplace means dressing casually every day. "Corporate casual" is now a description of acceptable attire at work. Although custom embroidered, button down oxford shirts won't be replacing pin-striped suits in the boardroom, more and more companies have elected to make the move to casual attire an opportunity to promote corporate identity and brand. Customizing apparel and accessories has always been a popular way to promote image but it was traditionally limited to golf shirts and pens and pencils. With state-of the-art digitizing, imprinting and embroidery equipment available (along with a talented graphic artist), corporations are able to project a professional image for their employees in casual attire. In some cases, corporations now coordinate their employee's attire with a promotion, product or service offering or a new store opening. Regardless of the purpose, dressing for corporate success is being re-defined. So get on board and take your employees' casual Fridays to the next level --- use the move to casual to promote your company's corporate image, product lines, brand, mission or other message.